Fan Entertainment networking
Join us in Turin
Different ways to improve fan attendance in stadiums
Reception and networking lunch
Welcoming by Juventus FC
ESSMA Fan Experience presentation
European Professional Football Leagues (EPFL) – Fan Attendances
About Alberto Colombo
Deputy General Secretary at European Professional Football Leagues (EPFL)
Thomas Bianchin & Oliver Spaeth
CRM & Fan Segmentation at FC Grenoble Rugby
About Thomas Bianchin & Oliver Spaeth
Responsible Communication / Web & Social Media Manager
FRM at Allianz Stadium of Juventus FC
Fan Relationship management: creating best in class partnerships and engagement at Allianz Park
About Andy Duckworth
Chief Commercial & Marketing Officer at Allianz Park (Saracens)
Stadium Tour: Fan Entertainment highlights
Evening networking dinner
Closing day 1 and transfer to hotel
Match day content & activation: session 1
Match day content & activation: session 2
Panel on matchday content & activation
Attracting fans early to the stadium
Match day fan zones: fan experience and activations (City Square,..) at Manchester City FC
About Jeremy Maxton
Head of Events at Manchester City FC
Panel on fan experience & engagement
Closing networking lunch
Download the full program
Preliminary program, changes may occur.
Costing €105m to develop, the purpose-built stadium is built on the site of the club’s former home, the Stadio Delle Alpi. The Bianconeri’s new home has a reduced capacity of 41,000, no longer houses a running track, and is one of only a few stadia in Serie A to be owned by its club. The ground sits 7.6km north-west of the centre of Turin and is accessible by road from three directions. Taking two years to build, its trademark features are the close proximity of the stands in relation to the pitch, and two pairs of concrete masts forming triangular shapes at opposite ends outside the stadium. It hosted the 2014 Europa League Final.
• Owner: Juventus FC
• Opened: 2011
• Cost: €105m
• Capacity: 41.507 (all seated)
• Season ticket holders: 29,300
• Premium seats : 4000
• Meters between pitch & first row: 7,5
• Trademark: 2 concrete masts forming triangular shapes at opposite ends outside the stadium
• Hosted: 2014 Europa League Final
The Holiday Inn Turin Corso Francia is located well for business trips and provides fast connection to the Allianz Stadium. ESSMA workshop attendees will stay in this hotel. We recommend to book your room here in order to have even more networking opportunities with speakers and ESSMA members. Please contact us via firstname.lastname@example.org to receive a promotion code to enjoy the benefit of a special booking rate.
“The ESSMA workshop is fantastic, it genuinely is. I came all the way from England to be here. I must say that whilst these workshops are ongoing I wholeheartedly would say to anyone that is thinking about coming, please do and share ideas. There are very good people in the room and this is how you grow your football business.”
Anthony Emmerson – Supporter Growth & Services Manager, Stoke City FC
“I’m happy we attended ESSMA’s Fan Entertainment Workshop in Valencia last year, because it was very interesting for us to get notes of our colleagues, from other stadiums and organisations.”
Jamilia Mehdiyeva – Head of Marketing Communications, Baku Olympic Stadium
- For ESSMA members: Stadiums, Clubs, Leagues, Federations & Stadium Partners
- Includes access to day 1 and day 2 of the workshop
- Includes lunches, coffee breaks & evening networking dinner
- Not included: hotel & travel to/from Turin
HOW TO BOOK
ONLINE: Select a ticket in the form above and pay by credit card online.
PHONE: Call +32 472 63 97 46 to book now
QUESTIONS: Send us an email
Please note this event is only for ESSMA member Leagues, Federations, Clubs, Stadiums & ESSMA Stadium Partners, ESSMA Strategic Partners.
You can cancel up to 15 days out from the event and receive a full refund. As from 15 days out there are no refunds but you are allowed to transfer your ticket to a colleague (in case name changes on for example train tickets come with an extra charge, they will be taken into account by the participating organization). All these changements must be submitted in writing to events(at)essma.eu prior to the event and after a confirmation this will be validated.
Group discounts are available on bookings of 3+ delegates from the same organisation. Please contact events(at)essma.eu to confirm.
VAT & Administration fee
The price excludes €14.15 administration fee.
The price excludes VAT (applies to Belgian companies only).
ESSMA reserves the right to cancel, defer or modify the event proceedings without prior notice.