Join us in Turin

Fan Entertainment networking

WORKSHOP THEME

Different ways to improve fan attendance in stadiums

TOPICS

LOYALTY PROGRAMS

MATCH DAY FAN ZONES

FAN SEGMENTATION

MATCH DAY CONTENT

FAN RELATIONSHIP MANAGEMENT

MATCH DAY ACTIVATION

Speakers

plus

Francesco Gianello

Juventus FC

plus

Jeremy Maxton

Manchester City FC

plus

Alberto Colombo

European Professional Football Leagues

plus

Andy Duckworth

Allianz Park (Saracens)

plus

Thomas Bianchin & Olivier Spaeth

FC Grenoble Rugby

PROGRAM

Reception and networking lunch

75mins

About

Welcoming by Juventus FC

15mins

About

ESSMA Fan Experience presentation

30mins

About

Alberto Colombo

European Professional Football Leagues (EPFL) – Fan Attendances

30mins

About Alberto Colombo

Deputy General Secretary at European Professional Football Leagues (EPFL)

Thomas Bianchin & Oliver Spaeth

CRM & Fan Segmentation at FC Grenoble Rugby

30mins

About Thomas Bianchin & Oliver Spaeth

Responsible Communication / Web & Social Media Manager

FRM at Allianz Stadium of Juventus FC

30mins

About

Andy Duckworth

Fan Relationship management: creating best in class partnerships and engagement at Allianz Park

30mins

About Andy Duckworth

Chief Commercial & Marketing Officer at Allianz Park (Saracens)

Stadium Tour: Fan Entertainment highlights

1hour15mins

About

Evening networking dinner

45mins

About

Closing day 1 and transfer to hotel

45mins

About

Match day content & activation: session 1

30mins

About

Match day content & activation: session 2

30mins

About

Panel on matchday content & activation

30mins

About

Attracting fans early to the stadium

30mins

About

Jeremy Maxton

Match day fan zones: fan experience and activations (City Square,..) at Manchester City FC

30mins

About Jeremy Maxton

Head of Events at Manchester City FC

Loyalty programmes

30mins

About

Panel on fan experience & engagement

30mins

About

Closing networking lunch

45mins

About

Download the full program

Preliminary program, changes may occur.

Allianz Stadium

Costing €105m to develop, the purpose-built stadium is built on the site of the club’s former home, the Stadio Delle Alpi. The Bianconeri’s new home has a reduced capacity of 41,000, no longer houses a running track, and is one of only a few stadia in Serie A to be owned by its club. The ground sits 7.6km north-west of the centre of Turin and is accessible by road from three directions. Taking two years to build, its trademark features are the close proximity of the stands in relation to the pitch, and two pairs of concrete masts forming triangular shapes at opposite ends outside the stadium. It hosted the 2014 Europa League Final.

• Owner: Juventus FC
• Opened: 2011
• Cost: €105m
• Capacity: 41.507 (all seated)
• Season ticket holders: 29,300
• Premium seats : 4000
• Meters between pitch & first row: 7,5
• Trademark: 2 concrete masts forming triangular shapes at opposite ends outside the stadium
• Hosted: 2014 Europa League Final

more information

EVENT INFORMATION

EVENT HOTEL

The Holiday Inn Turin Corso Francia is located well for business trips and provides fast connection to the Allianz Stadium. ESSMA workshop attendees will stay in this hotel. We recommend to book your room here in order to have even more networking opportunities with speakers and ESSMA members. Please contact us via events@essma.eu to receive a promotion code to enjoy the benefit of a special booking rate.

Visit hotel website »

ALREADY ATTENDING

REGISTER

HOW TO BOOK

ONLINE: Select a ticket in the form above and pay by credit card online.
PHONE: Call +32 472 63 97 46 to book now
QUESTIONS: Send us an email

BOOKING INFO

Please note this event is only for ESSMA member Leagues, Federations, Clubs, Stadiums & ESSMA Stadium Partners, ESSMA Strategic Partners.

Cancellation policy
You can cancel up to 15 days out from the event and receive a full refund. As from 15 days out there are no refunds but you are allowed to transfer your ticket to a colleague (in case name changes on for example train tickets come with an extra charge, they will be taken into account by the participating organization). All these changements must be submitted in writing to events(at)essma.eu prior to the event and after a confirmation this will be validated.

Group discounts
Group discounts are available on bookings of 3+ delegates from the same organisation. Please contact events(at)essma.eu to confirm.

VAT & Administration fee
The price excludes €14.15 administration fee.
The price excludes VAT (applies to Belgian companies only).

Liability note
ESSMA reserves the right to cancel, defer or modify the event proceedings without prior notice.

ESSMA STADIUM PARTNERS