Fan Experience networking
Join us in Paris
Fan Experience Workshop
The European Stadium & Safety Management Association will assemble during the Fan Experience Workshop on 8 and 9 October aking place in Paris (FR). Delegates will enjoy panel discussions, fan experience visits & workshops, presentations and a networking dinner.
When members look for solutions, they turn to other members or to people they meet during the ESSMA events. Our network of passionate individuals has a wealth of knowledge. Best practices are shared to make sure you return home with a load of takeaways. We draw from the experts in the industry to make you stay on top of trends and expand your thinking by learning from peers.
STADIUM INDUSTRY NETWORKING
Networking is a problem-solving tool for issues stadium professionals are facing daily. When you ask our members, they will say the networking part is one of the huge benefits of the association. Meet with venue industry professionals from all over the world: connect, learn and evolve with other-like minded professionals.
Learn from a unique behind-the-scenes stadium tour. Executive staff and management will give you a unique behind-the-scenes tour: the unique opportunity to ask all your questions on stadium-related matters.
Welcome & registration
Welcome by ESSMA and Paris La Défense Arena
Fan zones & activation at Malmö FF
Relationship between supporters and Malmö FF and how they activate their fans on matchdays.
About Ola Gällstad
The Premier League VisitFootball stadium assessment programme
The Premier League’s VisitFootball stadium assessment programme Introducing VisitFootball – an independent, custom- made system to improve the supporter experience and share best practice How it works – an overview of the process and benefits Delivering results – 8 years of progress and achievement
About Mandy Lane
Using VisitFootball – the Tottenham Hotspur FC experience
The Premier League VisitFootball stadium assessment programme from a club’s perspective.
About Jonathan Waite
Case of the Racing 92 relocation to Paris La Défense
Case: implication of a major change on the perception of proximity, value and attachment among spectators of professional rugby union games: the case of Racing 92’s relocation to Paris La Défense Arena
About Jérôme Boissel
Fan experience magnifies emotions lived by the arena’s spectators and fans
About Alexandre Maumont
Welcome & Coffee
CRM fanbase management at the Swedish Football League
About Jeja Svensson
Topic: CRM and data gathering
From CRM to fan engagement at AZ Alkmaar
How AZ Alkmaar went from CRM to fan engagement and the use of fan data including the pillars of fan engagement, how to use data to increase engagement and segmentation.
About Bas Schnater
Luc Vanhecke (iXpole)
B2B hospitality & CRM
About Luc Vanhecke (iXpole)
Panel discussion on CRM and data gathering
Miami Dolphins loyalty programme
About Tery Howard
Panel discussion on loyalty & rewarding
Closing networking lunch
Paris La Défense Arena
PARIS LA DÉFENSE ARENA is a multi-use indoor arena that was completed in 2017. It is home to French rugby union club Racing 92 and located in the western suburbs of Paris. The venue offers three separate configurations. In its rugby configuration, it has a capacity of 32,000. For concerts, it will be able to seat 40,000. Finally, a movable stand allows it to be used for indoor sports, with a capacity as low as 5,000.
Capacity: 32,000 (for rugby)
Team: Racing 92
BOOK YOUR TICKET NOW
- For ESSMA members: Stadiums, Clubs, Leagues, Federations & Stadium Partners
- Includes access to Day 1 and Day 2 of the workshop
- Includes lunches, coffee breaks & evening networking dinner
- Not included: hotel & travel to/from Paris
If you received a special reduction code, hit ‘Enter promotional code’ and enjoy your discount.
The ticket price consists of € 395 + a € 14.15 fee from our ticket provider.
CITIZENM Paris La Défense
First opened in May 2017, CitizenM Paris La Défense offers luxurious accommodation with large living rooms, meeting spaces and a 24-hour fully stocked bar. It is the newest most ‘unbusinesslike business hotel’ Paris La Défense has ever seen. CitizenM will be the event hotel for this years’ ESSMA workshops in Paris. The property is set in Nanterre, within walking distance of Paris La Défense Arena.
“The ESSMA workshop is fantastic, it genuinely is. I came all the way from England to be here. I must say that whilst these workshops are ongoing I wholeheartedly would say to anyone that is thinking about coming, please do and share ideas. There are very good people in the room and this is how you grow your football business.”
Anthony Emmerson – Supporter Growth & Services Manager, Stoke City FC
“I’m happy we attended ESSMA’s Fan Entertainment Workshop in Valencia last year, because it was very interesting for us to get notes of our colleagues, from other stadiums and organisations.”
Jamilia Mehdiyeva – Head of Marketing Communications, Baku Olympic Stadium