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ESSMA staff are looking forward to welcome you

ESSMA Fan Entertainment Workshop

WORKSHOPS & PRESENTATIONS

Stadium industry experts will share their knowledge & expertise on fan entertainment related topics. Several clubs & stadiums will give multiple presentations, followed by Q&A (questions and answers) sessions.

DEDICATED STADIUM TOUR

Take part in the behind-the-scenes tour guided by Valencia CF staff to get behind the scenes view into fan entertainment at Mestalla Stadium. A unique opportunity to discuss all your questions with your peers.

QUALITY NETWORKING

Meet with stadium industry peers from all over Europe. To stimulate interaction between speakers and participants and ensure involvement in the discussion, the number of attendees is limited to a maximum of 50.

SPEAKERS

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Peter Draper

Valencia CF

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Anthony Emmerson

Stoke City FC

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ESSMA

ESSMA

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EA Sports

EA Sports

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Francesco Gianello

Juventus FC

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Alfredo Lorenzo

LaLiga

VENUE

MESTALLA

Valencia Football Club was founded in 1919, although Mestalla has not been the first home of this team. In the beginning, the team played in the Algirós stadium, with a maximum capacity of 8,000 people. On the 20th May 1923 the Mestalla stadium was inaugurated with a friendly match played against Levante. Valencia FC won by 1 goal to 0 marked by Montes. The name of our stadium comes from one of the 7 ditches of the area of “La Vega de Valencia”, namely the Acequia de Mestalla, born in the Turia River and waters the fields of the villages in the Valencian surroundings. Arriving at the end of the irrigable area, the canal runs buried, passing just below the stadium. This is the origin of the name of our stadium. The stadium has been refurbished several times and currently it has a capacity of about 55.000 people. Recently the VIP areas have been refurbished and 4 new video screens have been installed.

• Capacity: 55 000
• Opened: 1923
• Video screens: 4

more information

PROGRAM

Preliminary program, subject to change.

Reception and networking lunch

75mins

About

Welcoming by Juventus FC

15mins

About

ESSMA Fan Experience presentation

30mins

About

Alberto Colombo

European Professional Football Leagues (EPFL) – Fan Attendances

30mins

About Alberto Colombo

Deputy General Secretary at European Professional Football Leagues (EPFL)

Thomas Bianchin & Oliver Spaeth

CRM & Fan Segmentation at FC Grenoble Rugby

30mins

About Thomas Bianchin & Oliver Spaeth

Responsible Communication / Web & Social Media Manager

FRM at Allianz Stadium of Juventus FC

30mins

About

Andy Duckworth

Fan Relationship management: creating best in class partnerships and engagement at Allianz Park

30mins

About Andy Duckworth

Chief Commercial & Marketing Officer at Allianz Park (Saracens)

Stadium Tour: Fan Entertainment highlights

1hour15mins

About

Evening networking dinner

45mins

About

Closing day 1 and transfer to hotel

45mins

About

Match day content & activation: session 1

30mins

About

Match day content & activation: session 2

30mins

About

Panel on matchday content & activation

30mins

About

Attracting fans early to the stadium

30mins

About

Jeremy Maxton

Match day fan zones: fan experience and activations (City Square,..) at Manchester City FC

30mins

About Jeremy Maxton

Head of Events at Manchester City FC

Loyalty programmes

30mins

About

Panel on fan experience & engagement

30mins

About

Closing networking lunch

45mins

About

ACCOMMODATION

Valencia CF and ESSMA recommend to book a room in SH Valencia Palace. Most of the ESSMA speakers and participants will be staying here. Located in front of the Palau de la Música in Valencia, this elegant hotel features a rooftop swimming pool and sun terrace. It offers spacious rooms with a classic design and free Wi-Fi. SH Valencia is 10 minutes’ drive from the impressive City of Arts and Sciences. Malvarrosa Beach is just 3 km away while the airport is 25 km away.

The stadium is located only 900m away from Mestalla Stadium, which makes it an easy walk to the stadium.

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INTERESTED IN MORE ESSMA EVENTS?

ESSMA is to be the leading platform in the stadium industry. Our different types of events – from workshops, through stadium tours, to the yearly ESSMA Summit – offer unique opportunities for information and knowledge sharing on the latest stadium industry topics. To find out more about all the specific ESSMA events and plan your calendar with us, visit the ESSMA events site.

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