ESSMA staff are looking forward to welcome you
Join us in Valencia
ESSMA Fan Entertainment Workshop
WORKSHOPS & PRESENTATIONS
Stadium industry experts will share their knowledge & expertise on fan entertainment related topics. Several clubs & stadiums will give multiple presentations, followed by Q&A (questions and answers) sessions.
DEDICATED STADIUM TOUR
Take part in the behind-the-scenes tour guided by Valencia CF staff to get behind the scenes view into fan entertainment at Mestalla Stadium. A unique opportunity to discuss all your questions with your peers.
Meet with stadium industry peers from all over Europe. To stimulate interaction between speakers and participants and ensure involvement in the discussion, the number of attendees is limited to a maximum of 50.
Valencia Football Club was founded in 1919, although Mestalla has not been the first home of this team. In the beginning, the team played in the Algirós stadium, with a maximum capacity of 8,000 people. On the 20th May 1923 the Mestalla stadium was inaugurated with a friendly match played against Levante. Valencia FC won by 1 goal to 0 marked by Montes. The name of our stadium comes from one of the 7 ditches of the area of “La Vega de Valencia”, namely the Acequia de Mestalla, born in the Turia River and waters the fields of the villages in the Valencian surroundings. Arriving at the end of the irrigable area, the canal runs buried, passing just below the stadium. This is the origin of the name of our stadium. The stadium has been refurbished several times and currently it has a capacity of about 55.000 people. Recently the VIP areas have been refurbished and 4 new video screens have been installed.
• Capacity: 55 000
• Opened: 1923
• Video screens: 4
Preliminary program, subject to change.
Reception and networking lunch
Welcoming by Juventus FC
ESSMA Fan Experience presentation
European Professional Football Leagues (EPFL) – Fan Attendances
About Alberto Colombo
Deputy General Secretary at European Professional Football Leagues (EPFL)
Thomas Bianchin & Oliver Spaeth
CRM & Fan Segmentation at FC Grenoble Rugby
About Thomas Bianchin & Oliver Spaeth
Responsible Communication / Web & Social Media Manager
FRM at Allianz Stadium of Juventus FC
Fan Relationship management: creating best in class partnerships and engagement at Allianz Park
About Andy Duckworth
Chief Commercial & Marketing Officer at Allianz Park (Saracens)
Stadium Tour: Fan Entertainment highlights
Evening networking dinner
Closing day 1 and transfer to hotel
Match day content & activation: session 1
Match day content & activation: session 2
Panel on matchday content & activation
Attracting fans early to the stadium
Match day fan zones: fan experience and activations (City Square,..) at Manchester City FC
About Jeremy Maxton
Head of Events at Manchester City FC
Panel on fan experience & engagement
Closing networking lunch
Valencia CF and ESSMA recommend to book a room in SH Valencia Palace. Most of the ESSMA speakers and participants will be staying here. Located in front of the Palau de la Música in Valencia, this elegant hotel features a rooftop swimming pool and sun terrace. It offers spacious rooms with a classic design and free Wi-Fi. SH Valencia is 10 minutes’ drive from the impressive City of Arts and Sciences. Malvarrosa Beach is just 3 km away while the airport is 25 km away.
The stadium is located only 900m away from Mestalla Stadium, which makes it an easy walk to the stadium.
- For Stadiums, Clubs, Leagues, Federations & Stadium Partners
- Includes access to day 1 and 2 of the workshop
- Includes networking dinner on day 1
- Includes lunches & coffee breaks
- Not included: hotel & travel
€395.00 SIGN UP NOW
INTERESTED IN MORE ESSMA EVENTS?
ESSMA is to be the leading platform in the stadium industry. Our different types of events – from workshops, through stadium tours, to the yearly ESSMA Summit – offer unique opportunities for information and knowledge sharing on the latest stadium industry topics. To find out more about all the specific ESSMA events and plan your calendar with us, visit the ESSMA events site.